Clients
Marketing Consultancy‘I know that your expertise and experience in the fields of marketing, advertising and generational differences have been critical to the Review’s work. My warm thanks for your work’. Senator Brendan Nelson, Federal Government - Department of Defence
‘Penny was selected for her strong marketing expertise and experience. She applied these skills to the Australian Defence Force setting, accurately analysing the current Defence approach and identifying many ways to improve our marketing. I was particularly impressed with the strategic sweep of her thinking, and the manner in which she translated this into a number of finely focused recommendations... Her incisive questions often went to the heart of the issues. Penny is a class act’. Air Commodore Ken Birrer, Australian Defence Force
‘Penny has the rare ability to absorb loads of information, disparate views and then cut to the chase with incisive strategic recommendations on what needs to be done’. Warwick Lloyd, Catalyst Specialist Marketing & Communications
‘Penny is one of the most brilliant marketers I have ever worked with - in Australia, Europe and the United States. Penny has an incredible ability to simplify complex problems into easily digestible parts - getting to the core of an issue and helping to find the most compelling solution. There is none better’. Jim Moser, Managing Director, Clemenger BBDO Sydney
Other clients we have had the privilege of working with in this field:
Research‘Penny was instrumental in analysing the research material that Defence had commissioned and in identifying the need for separate research to support the review. This research proved to be pivotal in the report’s recommendations. In the many focus groups we conducted on bases, she demonstrated her skills in very quickly developing a good rapport with the participants and eliciting useful information from sometimes cautious individuals. Her written work was excellent, concise and to the point’ Air Commodore Ken Birrer, Australian Defence Force
‘The market research not only confirmed our own perceptions, but provided some surprising new insights. Penny has given us a strong basis for future strategic planning. Penny is a delight to work with. She delivers what she promises on time in a cost effective manner and with excellent results’. Sue Norman, Executive Director, UCA Funds Management
‘The Royal Australian Institute of Architects has engaged Essence Communications to play a pivotal role in the research-led review of our business strategy and corporate identity. We have benefitted enormously from Penny's forthright, practical and insightful research and analysis skills.’ David Parken, CEO, Royal Australian Institute of Architects
‘Following our brand audit workshop in June 2006, Penny Burke and Essence Communications designed and conducted a research program on our major brands to gauge overall impressions from our customers and to understand any gaps that exist between the expectations we have set for our brands and the reality of what we are delivering. The research program was an important part of ensuring we are on track with our brand strategy and best marketing practice.’ Stephen Silk, General Manager Strategic Marketing, Victoria Racing Club
‘By nature, Penny has an inquisitive mind. She is curious about everything which makes her an excellent researcher.’ Jim Moser, Managing Director, Clemenger BBDO Sydney
Other clients we have had the privilege of working with in this field:
Facilitation‘We are very happy with the work that you have done for us and appreciate your straight forward and sensible approach." Tracy Watson, Consultant, Royal Australian Institute of Architects
‘Penny has superb skills as a facilitator, which was evident in the workshop she conducted for senior management and in the focus groups she conducted for market research. She enthused and invigorated the participants and led us in a disciplined and structured process which resulted, somewhat to our collective surprise, in a robust brand essence’. Sue Norman, Executive Director, UCA Funds Management
‘I have had the good fortune to benefit from Penny's vast experience and skill now for 12 years. Penny's strong strategic mind enables her to effectively tackle the job at hand from both a theoretical and practical perspective. Having worked across many industries Penny is able to draw on a broad range of learnings to bring a fresh perspective to her client’s projects. In addition to her strategic mind, broad industry experience, theoretic knowledge and pragmatism, Penny has unrivalled focus which coupled with effective planning and organisation skills makes her highly efficient. It is this efficiency and focus that makes the difference in the planning, and facilitation of clients strategic workshops.’ Katrina Jack, Marketing Manager, Sancella
‘We have found Penny to be an outstanding communicator, especially when facilitating marketing and brand planning discussions. Penny has a rare gift of being able to draw contributions from all team members and then harnessing that input towards outcomes that give everyone a sense of ownership. Having experienced this with Penny on a number of occasions now, we have no hesitation in recommending her for such projects with any of our clients in the future’. Rod Buchecker, Group Account Director, Clemenger BBDO Adelaide
‘Penny creates an immediate rapport with anyone she talks to - whether they are a CEO of a top 50 company or the receptionist at our office. She has an intuitive sense about people and is able to bypass all the surface issues to get at the core of what someone thinks, feels or believes. She missed her calling for military interrogations". Jim Moser, Managing Director, Clemenger BBDO Sydney
‘Penny is dynamic and engaging when orchestrating strategy workshops, as well as being insightful and to the point. She gets results’. Garry Emery, Director, Emery Studio
‘The VRC has been very pleased with the facilitation of workshops carried out by Essence Communications in developing our new brand strategy in 2003 and again during our brand audit process in 2006. Penny Burke understood our needs and lead the workshops with great results’ Stephen Silk, General Manager Strategic Marketing, Victoria Racing Club
Other clients we have had the privilege of working with in this field:
Public Speaking‘Brand passion..... this is what Penny brings to any meeting or conference, delivered with great insight and experience. Penny’s use of case studies combined with an unbelievable depth of knowledge based on many years experience really sets her apart from anyone I have seen. All delivered with passion and enthusiasm, there should be more Penny Burke’s!’. Stephen Forth, Managing Director, Clemenger BBDO Brisbane
Penny Burke presented on strategic communication at the launch of our 12 month project to 130 health service staff from metropolitan and rural hospitals. Penny brought a fresh and energetic style and quickly engaged all participants. The presentation hit the mark. We were impressed with the enthusiastic response; many participants rated her presentation as the most beneficial message from the one-day conference. In the months following Penny’s presentation there has been great recall of the key messages. We have been able to build on this through the project. Thank you Penny for your excellent contribution to the project. John Walker, Department of Human Services
Various delegates from Victorian Public Hospitals comments on Penny’s presentation: • Penny Burke was excellent. Her session on understanding communication and how people receive messages was so informative. This really was an innovative presentation. • I benefited most from the communication session, although I suspect this may have had something to do with the presenter. Penny was excellent, informative and stimulating.
Other clients we have had the privilege of working with in this field:
Training Workshops• ‘Penny has a remarkable level of energy and an ability to cut through issues quickly and cleanly. She is a pleasure to work with and provides a very well informed view and contribution in her areas of experience’. John Ridley, Principal, The Clifton Group Other clients we have had the privilege of working with in this field:
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