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People
Most recently she spent 12 years at Clemenger BBDO as Strategy Planning Director, overseeing strategic developments for major communications projects. She holds a Bachelor of Business (Marketing), and has lectured and tutored at a range of Melbourne universities including RMIT, Monash and Swinburne.
Penny also sits on the board of Kennards Hire, Brainwave (a charity supporting children and families suffering acquired brain injuries) and is a full member of the Australian Social and Market Research Society. Her passion is to help clients unlock the power of their brand and deliver effective communication solutions. Penny can also now add ‘author’ to her list of achievements having published her first book Forced Focus – the essence of attracting and retaining the best people, which explores how to create a workplace brand that truly encourages the best employees to commit.
Peter’s success is driven by his ability to identify areas of untapped potential within organisations, develop the unique thought processes and skills required to convert that potential into performance, then engage with key individuals at all levels to make it a reality. The author of 4 books, including the bestseller Generation Y: Thriving (and Surviving) with Generation Y at Work, and Flip – focused on innovation in businesses - Peter understands what it takes to be successful in the rapidly changing business world.
Future at Work also has unmatched creative resources. Australia’s brightest creative talent are part of the Future at Work team. They are experts in implementing consumer insights into memorable communications across a range of mediums depending on what is appropriate to the task at hand. Creative talent is complemented with the production capability to execute great ideas in the most cost effective way.
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Penny Burke, is a founding partner of Future at Work and has worked in the field of marketing and advertising for all of her 25 years in the workforce spanning Melbourne, Sydney, and London.
Peter Sheahan is Australia’s leading expert in workforce trends and generational change. Peter has worked on employer branding programs in Australia, US, China and the UK for clients that include News Corporation, Cisco and KFC.
