First Name:

Last Name:

E-Mail Address:

E-Mail Format:

Marketing and Consulting

If you don’t know where you’re going, any road can take you there.

You might get somewhere eventually (via the long and expensive way). You might get to a place but never know if it was the best place to be. Or you might never get anywhere at all.

The Essence Marketing Consultancy offers a tailored set of processes that translates complexity to simplicity, confusion to clarity, distraction to focus, activity to results. The Essence secret lies in the combination of theoretical models of marketing with practical experience and sensitivity to achieve client outcomes.

The many organisations, large and small who’ve engaged us have all benefited from our experience in packaged goods, retail and services marketing with clients as diverse as Uncle Tobys, National Dairies, Just Jeans and adidas. Penny Burke also has a particular interest in social marketing, and her experience in Government has given her considerable credibility in the area of attitudinal change campaigns, particularly in public confidence.

Essence has just completed a major project for Victoria's Department of Human Services (DHS). This project involved a significant communications budget and required a strategic plan to be developed, communicated within department and ministerial offices, facilitated and agreed by key stakeholders, implemented and monitored over a two year period. In addition, Essence was also responsible for significant change management components for this project, which involved the introduction of new processes, restructuring and redesigned job descriptions.

The project was particularly successful and has now created many other areas for continuous improvement. It included many innovations such as the development and launch of Victoria’s first 24 hour health help line staffed entirely by nurses. Nurse-On-Call has been an outstanding success with calls far exceeding expectation, thereby requiring an enhanced focus on demand management and target marketing.

Our expertise extends well beyond communications consulting. Penny was part of a four member team appointed to a Ministerial Review into Recruitment and Retention in the Defence Force for the Australian Government. This project required a full review of all aspects of recruitment and retention across Army, Air Force and Navy, full time and Reserve. Penny was primarily responsible for evaluation and recommendations in the entire marketing approach of the Australian Defence Force. Complete the Communications on-line questionnaire to help isolate your key questions and concerns.

Penny’s marketing and research experience will soon be available in her book Forced Focus – The Essence of Attracting and Retaining the Best People. Through her consultancy and research projects it became clear there’s a need for better employer branding; a need to place as much emphasis on internal branding as external branding. Penny’s wisdom and experience are backed up with purpose built research conducted among the various generations to understand what today’s employees want out of their work life, and how employers can build a more engaging workplace brand.

To take advantage of this offer please sign up to the Free Newsletter, a monthly dose of insightful marketing thinking from Essence, and we can let you know the moment Forced Focus is ready for delivery.

If you think some clarity around your marketing could be good but you’re not sure what type of help would be best, then complete the Essence on-line questionnaire to help isolate your key questions and concerns. For more information, take our Marketing Help Audit.

"Penny was selected for her strong marketing expertise and experience. She applied these skills to the ADF setting, accurately analysing the current Defence approach and identifying many ways to improve our marketing. I was particularly impressed with the strategic sweep of her thinking, and the manner in which she translated this into a number of finely focussed recommendations... Her incisive questions often went to the heart of the issues. Penny is a class act."

Air Commodore Ken Birrer, Australian Defence Force

Add to Favorites