Products Available for On-line Purchase

FORCED FOCUS

Penny Burke's latest book Forced Focus – The Essence of Attracting and Retaining the Best People is now retailing through popular bookstores for $34.95!

Or for your convenience order your copy now and start forcing your focus!

IDEAS VOLUME 2

Ideas Vol 2 is a compilation of 24 different Australian thoughtleaders in an explosion of ideas on everything from creating sales and service cultures for the new millennium, to authentic leadership, self management, innovation, creativity, business building, communication and branding. Penny Burke’s chapter on Commitment rounds out an exceptional book of fresh news ideas from Australian business leaders who have built terrific businesses out of their ideas. $29.95 plus postage and handling

22 IMMUTABLE LAWS OF MARKETING

This is one of Penny's favourite marketing texts, an oldie but a goodie. Penny is not in the business of selling books but bought a large volume for a workshop session she was running and had these left over. Practical no-nonsense advice, sensible marketing and branding lessons - a must have on the bookshelf of any marketer. Special clearance price of $20.00 plus postage and handling or $10 if bought in conjunction with Forced Focus or Ideas Volume 2.

PURPLE COW

Seth Godin, the 'Father of Marketing' has written a number of great books, but this is Penny's favourite. It really focuses on innovation and the most important lesson - be remarkable. Easy to read and practical case studies. Special clearance price of $20.00 plus postage and handling or $10 if bought in conjunction with Forced Focus or Ideas Volume 2.

In the meantime sign up to our Free eNewsletter, a monthly dose of insightful marketing thinking from Essence!