Services

Marketing Consulting

The Essence Marketing Consultancy offers a tailored set of processes that translates complexity to simplicity, confusion to clarity, distraction to focus, activity to results..... more

New Product Development

There’s never been a better time to take a more disciplined approach to new product development. ‘Innovate or die’ is even more important in tough times than in good. So how do you improve your chances of success? At Essence, we have developed a process called NPWE™ that provides a robust yet creative approach to new product development.....more

Research

At Essence, our philosophy on Research is that it must assist in guiding future decision making. Too often research is just a rear vision mirror ..... more

Facilitation

How often have you been involved with full-day off-site meetings that have really just been jabberfests with more questions than answers ..... more

Public Speaking

Penny Burke is an accomplished public speaker who has added value to a wide range of client conferences. Her addresses are entertaining and provocative ..... more

Marketing Workshops

There has never been a more challenging time to be considering marketing direction given the global economy, and an increasingly busy and time pressured target audience with many options and choices of how to spend limited resources..... more

Marketing Mentoring

There are many seasoned marketing professionals who could do with a fresh set of eyes when faced with a complex set of of marketing conditions. There are also a huge number of small business operators, or 'solopreneurs' who are gifted and talented individuals in their line of business - which is not marketing!....more