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Training Workshops

Penny in action Essence is committed to the philosophy ‘Tell me and I’ll forget, show me and I’ll remember, involve me and I’ll understand’. Thus, every workshop Essence undertakes strives to be informative, instructive and fun. We make great use of case studies and relevant anecdotes to ensure that participants are truly involved and engaged, the best environment for skills transfer.

"Penny has a remarkable level of energy and an ability to cut through issues quickly and cleanly. She is a pleasure to work with and provides a very well informed view and contribution in her areas of experience."

John Ridley, Principal – The Clifton Group

Workshops are generally tailor-made for clients, but can encompass a variety of areas relevant to marketing issues. Workshop topics are as follows:

How to write a good brief
How to recognise a strategic insight
How to evaluate creative work
Forced Focus thinking – what is it and how do you do it?
Making the most of market research
Working with Government
The critical success factors of effective Social Marketing
Working with youth – what drives Generation Y
How to develop your Employer Brand
Finding your brand essence

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